NASCAR is not as standard because it was within the Nineties and 2000s.
Whether or not it is a lack of star energy, extra competitors from different types of racing (like Components 1), or only a rising lack of curiosity, there’s been a decline within the sport’s recognition over the previous decade-plus. Earlier this 12 months, the NASCAR Cup Collection drew 2.174 million viewers for its race at Iowa Speedway. That is an 18% lower from the identical race final 12 months, a typical development within the sport.
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NASCAR is engaged on fixing that, developing with new concepts for the game and new slogans to market.
Bubba Wallace (23) places on his helmet throughout NASCAR Cup Collection qualifying on Aug. 2, 2025, at Iowa Speedway in Newton, Iowa. Chase Briscoe (19) certified on the pole.© Ayrton Breckenridge/The Register / USA TODAY NETWORK by way of Imagn Photos
NASCAR has been making an attempt to market itself as a “working-class, Americana model,” in response to chief model officer Tim Clark, by way of AdAge.
The group has adopted a brand new “Hell Yeah” tagline for the upcoming season, as per Sports activities Enterprise Journal.
“At its Gas for Enterprise assembly final week in N.Y. with trade executives and sponsors, the collection shared a brand new spot across the marketing campaign, in response to individuals aware of the matter. SBJ has not seen the spot, however one of many individuals mentioned the artistic reveals the game’s most historic drivers. NASCAR declined remark. It was not instantly clear when it deliberate to make the brand new spot public,” SBJ reported.
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One group is offended by it
The conservative group, One Million Mothers, which is part of the American Household Affiliation, is offended by the slogan.
They discover it “inappropriate.”
“NASCAR’s new model spot “Hell Yeah” is the most important oxymoron there may be! There’s nothing “yeah” about Hell since it’s a place of torment and anguish,” the group writes.
“Sadly, when a driver wins a race, this phrase is usually the very first thing spoken by the helmet microphone exposing households, together with youngsters, to this foul language. This has prompted some followers to cease watching altogether.
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“NASCAR has intentionally determined to supply controversial branding as an alternative of healthful ones. One Million Mothers finds this extremely inappropriate.”
A petition has since been launched.
“TAKE ACTION: If you happen to agree this advertising and marketing marketing campaign is inappropriate, please signal our petition urging NASCAR to cancel this “Hell Yeah” advertising and marketing marketing campaign instantly,” they added.
This story was initially reported by The Spun on Oct 17, 2025, the place it first appeared within the NASCAR part. Add The Spun as a Most well-liked Supply by clicking right here.