Picture-Illustration: by The Reduce; Pictures: Shana Jade, Skims
In July, Diarrha N’Diaye introduced the closing of her magnificence firm, Ami Colé, a model recognized for its viral lip oil, shade inclusiveness, and the neighborhood N’Diaye had cultivated by making magnificence merchandise. Followers begged N’Diaye to maintain it going, however the model formally closed its web site 4 weeks in the past on September 30. As N’Diaye wrote for The Reduce, it was unsustainable to proceed on this magnificence market with a lot competitors and stress from traders.
“I’m trying ahead to what comes subsequent,” she wrote. Effectively, her subsequent transfer is right here and it’s fairly main: N’Diaye has been appointed EVP of magnificence and perfume at Kim Kardashian’s Skims Magnificence, the place she’s going to lead product improvement, innovation, and model technique. N’Diaye’s résumé is lengthy: Earlier than constructing Ami Colé, she had in depth expertise in product improvement at international manufacturers together with Glossier and L’Oréal. “I’ve sat on salon flooring, labored eight-hour shifts at magnificence retailers, began an organization, and am now taking an government seat at a magnificence model promising to deliver a recent method to magnificence,” N’Diaye tells The Reduce completely. “I’ve been across the block, and I’m joyful to deliver this vault of data to Kim’s magnificence closet to work on a brand new wave of inclusive magnificence for all. The sky actually is the restrict, and I need each little brown woman to know that.”
In a press launch, N’Diaye mentioned she’s “excited to usher in best-in-class formulation and a customer-first mentality to Skims Magnificence.” Her award-winning Ami Colé formulation have been industry-shifting — these pores and skin tints that matched each complexion, even the deepest shades, and the cream blush sticks that glided on with a pigment that may very well be seen miles away. “I need Skims Magnificence to be a spot the place everybody feels represented, and there was no higher individual to assist us try this than Diarrha,” Kardashian mentioned in the identical assertion. In response to N’Diaye, Kardashian already has a imaginative and prescient for magnificence: make-up classics, pleasure about rituals whereas simplifying them, and specializing in pores and skin from strand to toe. N’Diaye’s job is to “work out how we create this second-skin expertise for the shopper and bridge the hole from clothes to make-up, hair, and perfume.” And he or she is more than pleased to get again to work, N’Diaye tells The Reduce. “I meant what I mentioned about my love, dedication, and obsession with our beloved magnificence {industry}. I’m proud to have lived my dream out loud, failed, and dusted myself off into an incredible new alternative to proceed to do the work.”
It’s not Kardashian’s first foray into magnificence. In 2017, she launched KKW Magnificence, which was shut down in 2021 simply months after Coty bought a 20 % stake within the firm. In 2022, it was rebranded as SKKN by Kim, a skin-care line that later expanded into make-up. (The lip merchandise have been nice however actually the one factor value investing in.) Earlier this 12 months, Skims acquired Kardashian’s and Coty’s stakes within the model. SKKN by Kim formally closed in June, and some weeks in the past Kardashian teased the launch of Skims Magnificence on Alex Cooper’s Name Her Daddy podcast. “I cherished KKW Magnificence. The lip liners are coming,” Kardashian mentioned. “I really like once I know what works after which I strive one thing and I do know what doesn’t work and that’s okay, so we’re going to deliver again what works and we’re going to make it so main and so nice.” N’Diaye is aware of what makes a great magnificence product (we’re all nonetheless holding on to our lip oils for expensive life), so we will’t wait, Kim.
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