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Rosie Huntington-Whiteley Is FWRD’s New Trend Director
New-York News

Rosie Huntington-Whiteley Is FWRD’s New Trend Director

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Last updated: December 16, 2025 3:57 pm
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Rosie Huntington-Whiteley is having a whirlwind of per week. “I haven’t had this many DMs and outpouring of optimistic assist since I introduced I used to be pregnant,” she says. No, she’s not pregnant once more, however she does have a brand new position, vogue director of luxurious e-commerce web site FWRD. “It’s been a very long time coming,” Huntington-Whiteley says, sitting in entrance of a temper board filled with sculptures and impartial colours. The supermodel has a signature type that lands her on everybody else’s temper boards: muted-toned fundamentals, structured silhouettes tailor-made to perfection, and surprising particulars. “I like, love, love garments,” she says.

Her eager eye and love of garments isn’t the one factor that makes her excellent for her new place — she’s additionally been a buyer for over a decade. “I began my relationship with FWRD as a buyer, in order that deepens the storytelling. I really feel actually related to the location and the shopper. I perceive what individuals are shopping for and searching for. It feels very pure.” She’s excited to go to the exhibits throughout Trend Week and attend with a special eye, one which’ll be curating a web site and our wardrobes. She’s the style queen, so, forward of her beginning her new position as vogue director, we needed to ask her extra about what’s to return at FWRD, her type, her favourite designers, and her ideas for constructing a timeless wardrobe.

Inform me about an rising designer you want?

Not too long ago certainly one of my favourite designers that I found is a shoe model referred to as Christen. Unbeknownst to me, I’d been carrying her footwear for a few years. She was the designer at Bottega, The Row, and Loewe. All these iconic footwear that we’ve got turn into so conversant in over the past ten years, she’s actually accountable. She launched her personal model and the day it went reside, I type of bought a load of footwear in order that’s an instance of an genuine relationship being born from an rising designer.

You might be 38 now however have been within the limelight since your 20s. How has your type advanced?

In my 20s it was much more playful, much more prints and patterns. I used to be somewhat bit extra adventurous as a result of I had the time and I had the liberty to do this, and my life didn’t require as many sensible issues because it does now that I’m a mother, and I transfer around the globe another way. Over the previous couple of years, it has been actually essential that I’m making a wardrobe that feels timeless. I’m time poor like most ladies that dress within the morning are. I wish to go into my wardrobe and really feel impressed by a chunk that I could have had for seasons already or really feel impressed by a chunk that I do know that I’m completely satisfied to put on now tomorrow, subsequent week, subsequent season.

I at all times ask myself once I’m buying one thing, Is that this a development piece that I’m going to put on a couple of times? I typically attempt to keep away from that now and actually take a look at items that shall be a part of my wardrobe for years to return and hopefully I may even move right down to my daughter someday and even my son — he loves among the leather-based jackets I’ve obtained.

Rosie Huntington-Whiteley

Picture: Davit Giorgadze

You at all times have an amazing leather-based piece. What makes an amazing piece of clothes?

I like tailoring. I like cloth. I like construction. I like one thing that does loads for me. I can throw it on and it’s doing all of the work. I’m somewhat bit lazy once I dress; I don’t prefer to really feel that garments are carrying me. I would like all the pieces to really feel very private to me. I believe we will all most likely relate to that story of our mother having that one jacket or that one costume that was simply hers and she or he embodied it, and also you see it hanging in her wardrobe now and you’ve got these recollections of her. That’s actually what makes one thing an iconic piece of clothes.

What’s your favourite leather-based jacket proper now?

I’m completely loving a Phoebe Philo black cropped leather-based jacket with a shearling collar. It has this extremely buttery-soft really feel, and the cropped hem offers the silhouette such sturdy quantity. It’s a basic and modernized in all the suitable methods — really a wardrobe staple for me.

Who’re your favourite denim manufacturers for the right pair of denims?

I’m loving each Aflalo and Khaite, that are absolute staples for me. Their cuts are distinctive, extremely elongating, and so they provide such a refined mixture of silhouettes. They only match fantastically.

Your inside type is beloved simply as a lot as your private type. How do you strategy temper boarding on your inside design versus if you’re temper boarding for what you’re going to put on? 

I like a temper board. For me, earlier than I begin any inventive venture, it begins with picture referencing. Particularly for my properties, they at all times begin with a whole lot of analysis into structure, cloth, supplies, colours, swatches. I’m very tactile. I prefer to strategy an area fascinated with how I must exist in it. So all the pieces, even when it’s one thing in the end we at all times need, I at all times hope that all the pieces has this stunning aesthetic feeling to it and it creates an environment. However equally it must be sensible, which is a very attention-grabbing problem shifting again to the U.Okay. 5 years in the past as a result of, in fact, the buildings listed here are very previous so that you usually really feel type of confined by the previous components of the constructing which are type of out of date now, and the way do you reinterpret that for modern-day dwelling?

The home the place I’m at this time is a venture small home I purchased in Central London after we first moved again. It’s an amazing two-star listed property, which implies it’s very, very protected. There wasn’t loads I might do by way of knocking issues down, however truly that was what was so charming about it was having the ability to type of take it again to its bones, these stunning Georgian particulars and decoding these in a contemporary method. I’ve obtained many, many various temper boards that I hold stocked up on my laptop and entry them, and it’s truly very nice as a result of I’ve ones which are ten years previous and I’m going again into these and it jogs my memory of the headspace I used to be in.

I at all times prefer to suppose that I wish to come again to one thing in ten years and it nonetheless feels related and it nonetheless seems like one thing I can stand behind, which is certainly an attention-grabbing method of curating and gathering analysis.

What’s your favourite reward to offer?

I actually love giving items that really feel considerate and significant. I’m at all times drawn to experiences — discovering a brand new place to go to with household or items of artwork that really feel private to the particular person. Stunning homeware is one other favorite and, in fact, a e-book somebody can actually lose themselves in.

What’s the sweetness product that will get you thru the winter?

The honey-infused hair oil from Gisou. It retains my hair wholesome, shiny, and nourished, and it smells beautiful all through the day.

Gisou Honey Infused Hair Oil - 100 ml

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When you had to decide on 5 of your favourite designers to go to dinner with, who’re you going with?

I might love to fulfill Phoebe Philo. I might undoubtedly have Daniel Lee there as a result of he’s a superb pal of mine. I might like to have Pieter Mulier there; I’m an enormous fan of what he does at Alaïa. Pierpaolo Piccioli is such a stunning, pretty man, and I actually take pleasure in his firm. Who else would I like to have there? Isabel Marant, she’s at all times a lot enjoyable. I like how genuine she is and the way she at all times exhibits up actually true to herself and her model all these years later, and she or he simply seems to be like nice enjoyable. There’s simply one thing about that cool French-woman angle that she’s obtained that I believe is deeply inspiring. Ralph Lauren, he’s a genius. There’s a lot to be discovered from these old-school designers who’ve constructed these powerhouse manufacturers.

And, I might like to have met Cristóbal Balenciaga; I believe he looks like a very fab man. And likewise Mr. Yves Saint Laurent. I’m positive they’ve simply obtained such wonderful tales. Coco Chanel, in fact. I imply, the listing simply goes on.

Assembly celebrities doesn’t excite me. It’s architects and designers.

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