Picture: Courtesy of Chloé
New York has been caught in that below-freezing limbo the place the sidewalk ice by no means totally melts and everybody’s mainly daydreaming in fleece, so Chloé’s summer time 2026 marketing campaign hits like a collective exhale. Shot alongside a rugged shoreline, it follows the arc of a full day — dawn readability, noon brightness, golden-hour heat — letting pure mild do the storytelling. It’s open horizon, salt air, solar on pores and skin.
Inventive director Chemena Kamali leans into Chloé’s signature ease with draped attire and skirts that collect, dip, and ruche as they transfer, then daring floral attire fitted by means of the bodice and waist in distinct colorways: pink and purple, tender inexperienced, turquoise, yellow and pink, blue and inexperienced.
The solid — Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Tune Ah Woo, and Stella Hanan — retains the power communal. Kamali calls it the “rhythm of a summer time day,” and the marketing campaign delivers precisely that: summer time as a shared tempo, not a staged escape. Precisely what New Yorkers may use on a day like immediately.
