Model loyalty may not all the time make logical sense, nevertheless it’s nonetheless a purpose for getting a specific make and mannequin of car. Everyone knows somebody that retains shopping for the identical truck each time a brand new technology arrives. Or perhaps your individual household has been shopping for the identical pickup since your grandfather swore by it a long time in the past. Some automakers encourage extra loyalty than others; the truth is, JD Energy launched its Automotive Model Loyalty Examine for 2025, discovering that Ford has essentially the most loyal truck drivers of all.
Ford is the truck model with the very best loyalty score in JD Energy’s seventh annual research, coming in with a 66.6% loyalty charge. That is the fourth consecutive yr that Ford has dominated this phase. Toyota, the following closest contender, got here in second at 61.2%.
JD Energy made these rankings based mostly on transaction information from September 2024 to August 2025. Buyer loyalty relies on the variety of car homeowners that select the identical model as soon as extra when buying and selling in or buying their subsequent car. It does not appear to be Ford’s constant remembers have shaken the belief that pickup drivers have in its widespread fashions, together with the Ford F-150.
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Ford defies altering car market with F-Sequence gross sales
A Ford truck outfitted with a flatbed getting used on a development job website – Ford
The tariffs applied by the Trump Administration final yr resulted in numerous volatility on the subject of Individuals’ new car purchases. Automobile costs have continued to rise on account of automakers dropping tens of billions of {dollars}, making it troublesome for some households to afford new vehicles in any respect. The typical worth of a brand new automotive hovered round $50,000 by the tip of 2025.
Nonetheless, manufacturers with “robust reputations” have been in a position to retain loyal prospects, in response to JD Energy. As costs enhance, prospects wish to guarantee they’re getting a car that meets their expectations and wishes, which may typically imply going for a model they already belief based mostly on their prior expertise with it.
Ford has grow to be that model for pickup vehicles. In 2025, the Ford F-Sequence was America’s best-selling truck for the forty ninth yr in a row, surpassing 800,000 gross sales. In a put up on its official weblog, the American automaker said that “extra than simply assembling vehicles, we’re fixing issues that our prospects do not all the time know find out how to articulate. Staying one step forward of shoppers is what has stored us one step forward of the competitors.”
Many Ford loyalists agree. Reddit posters have gone on file praising the journey high quality of Ford vehicles, in addition to their cargo capability and their potential to tow massive masses. Gasoline effectivity was additionally praised, particularly for individuals who opted for hybrid fashions. Different Redditors attributed the longevity of the F-Sequence’ reputation to its broad market penetration and its versatility to be used in each skilled and private settings.
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