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Pattie Gonia Is Beefing With Patagonia
New-York News

Pattie Gonia Is Beefing With Patagonia

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Last updated: May 29, 2026 2:07 am
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Picture: River Callaway/Selection by way of Getty Photographs

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Since January, drag queen and environmental activist Pattie Gonia has been locked in a authorized battle with the outdoor-gear model that impressed her identify. 5 months after Patagonia sued Pattie — whose authorized identify is Wyn Wiley — for trademark infringement, Pattie has spoken publicly for the primary time, and he or she isn’t thrilled with how issues are going.

On her social-media pages, the activist posted a prolonged Notes app assertion urging followers to affix her in calling on Patagonia to drop the go well with. As well as, Wiley posted an open letter to the corporate instantly asking executives to drop the go well with as properly.

In her assertion, Pattie accused Patagonia of utilizing its company energy to bully and erase an activist and threaten her with over $1 million in authorized charges. (The lawsuit is looking for $1 in damages plus authorized charges, for which a greenback quantity wasn’t given.) Pattie argued that the go well with instantly contradicts Patagonia’s acknowledged mission to save lots of the surroundings by threatening her model, her activism, and the folks she employs. She additionally disputes lots of the particular claims made within the lawsuit, together with that she has carried out “irreparable hurt” to Patagonia’s model.

Patagonia’s legal professionals argued within the lawsuit that the inciting incident for taking authorized motion was the activist submitting to trademark the Pattie Gonia identify, which they are saying would create a direct competitor with the corporate and confuse prospects. In line with the go well with, Pattie agreed in 2022 to not use the Patagonia brand or fonts, nor the Pattie Gonia identify, on merchandise on the firm’s request. The go well with appears to argue that this settlement was made in perpetuity, whereas Pattie Gonia contended in her assertion that it was made for a single occasion. As for the alleged trademark infringement, Pattie’s put up famous that artistic parody is inherent to pull (plus, she says, it was free PR for the corporate).

Pattie added that she finds the timing of this lawsuit suspect. “Isn’t it attention-grabbing that the multi billion greenback company Patagonia selected this precise second, the peak of anti-LGBTQ+ politics and assaults on the surroundings to sue me,” she mentioned in her assertion. “I believe they appeared on the political second and thought they might pull this off with out a lot pushback.” In absolute equity, one might additionally argue that ready to put up this response till the week earlier than Pleasure Month can also be handy timing, however that’s life underneath capitalism, isn’t it? Hopefully Pattie and Patagonia work issues out so we will all have fun Pleasure and purchase our summer time baggies with out feeling like youngsters of divorce.

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TAGGED:activismculturedrag queensenvironmentalismfeudsPatagonia
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