Picture: Christopher Polk/WWD through Getty Pictures
It’s been a giant day for creative-director musical chairs. Main trend homes are switching out expertise like they’re on a trading-room flooring — Matthieu Blazy left Bottega Veneta to take the reins at Chanel, whereas Louise Trotter exited Carven to take Blazy’s vacant spot at Bottega. However whereas they had been busy shuffling round, an surprising participant entered the creative-director enviornment: Pete Davidson. On Thursday, Davidson was appointed artistic director of Doublesoul, an ecofriendly sock model that does collaborations with influencers. And also you thought he may solely do comedy and date scorching ladies!
To christen Davidson as artistic director, Doublesoul did a photograph shoot that reveals him throwing an enormous pile of socks into the laundry. “We wish to give individuals one thing recent but wearable,” he mentioned of his future work with the model. On-line, Doublesoul invitations us to “store Pete’s sock drawer,” one thing I might not think about is recent or wearable. Regardless of — Davidson has a whimsical, loungewear-heavy sense of fashion that may little doubt assist him carry Doublesoul into a brand new period of sock innovation. I can’t wait to see him execute his imaginative and prescient.
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