Linda Yaccarino introduced Wednesday that she is stepping down as CEO at X, the social media website previously referred to as Twitter.
Yaccarino joined X in June 2023, shortly after billionaire Elon Musk purchased the location for $44 billion. Her choice to step down got here after “two unimaginable years” on the firm, she mentioned in a farewell word posted on X.
“When @elonmusk and I first spoke of his imaginative and prescient for X, I knew it will be the chance of a lifetime to hold out the extraordinary mission of this firm,” Yaccarino wrote. “I am immensely grateful to him for entrusting me with the duty of defending free speech, turning the corporate round, and reworking X into the All the things App.”
Linda Yaccarino (above) introduced she is stepping down as CEO at X.
Isaac Brekken/Selection/Penske Media through Getty Photographs
In her word, Yaccarino additionally talked about accomplishments made below her tenure on the firm and nodded to the platforms future with xAI, Musk’s synthetic intelligence firm.
“Now, one of the best is but to come back as X enters a brand new chapter with @xai,” she wrote.
Musk responded to Yaccarino’s announcement on X writing, “Thanks on your contributions.”
Musk tapped Yaccarino to exchange him as CEO of the corporate in Might 2023. “Wanting ahead to working with Linda to remodel this platform into X, the every little thing app,” he posted on X on the time.
After becoming a member of X in 2023, Yaccarino was instantly tasked with boosting advert income — not a simple feat after many huge manufacturers pulled again on spending following Musk’s October 2022 takeover of the platform. Apple, Coca-Cola and Disney all eliminated paid adverts from X that yr.
By January of 2024, the corporate’s market worth had plunged over 70% in comparison with when Musk bought the platform, in response to one Wall Road estimate.
But X’s prospects gave the impression to be bettering below Yaccarino’s management. Each Amazon and Apple introduced they might rejoin the platform earlier this yr.
Earlier than taking the helm at X, Yaccarino spent over a decade at NBCUniversal, the place she served as chair of world promoting. Throughout her tenure at NBC, her staff generated $100 billion in advert gross sales, whereas she additionally helped launch the corporate’s ad-supported streaming service, Peacock.
Previous to NBC, Yaccarino spent almost 20 years at world leisure firm Turner. In her farewell word posted on X, Yaccarino didn’t say if she was instantly taking one other job. .
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Kerry Breen