Lower than two months after the discharge of his shock album Swag, Justin Bieber has introduced his eighth studio album, Swag II, with hardly any warning. On Thursday, its title — in the identical font and magnificence as the primary Swag, simply in bubblegum pink — was displayed on billboards in cities like New York, London, Seoul, Sydney, and Shanghai. Whereas his first album of the 12 months was teased with intimate black-and-white images of Bieber; his spouse, Hailey; and their son, Jack Blues, it appears as if just one picture of the household was used for some billboards.
In line with Billboard, Swag II shall be extra pop impressed than its predecessor’s R&B sound, which can assist clarify Bieber’s utilizing the meme of the black and pink homes in Santa Monica to check the 2 albums. Up to now, he has made greater than 20 Instagram posts to advertise this newest drop, all with related captions, equivalent to “Swag II midnight tonight” and simply “tonight.”
The brand new music shall be launched at midnight on Friday, September 5, simply sooner or later after Hailey’s skin-care model, Rhode, launched at Sephora. It’s a very good week within the Bieber family.
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