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4 of the most important have doubled in worth since launching.
Graphic: Vulture
This put up was initially printed September 8, 2025, and has been up to date so as to add new worth will increase to Disney+ and Hulu in addition to HBO Max.
If there’s one factor streaming companies love greater than a rebrand or a bundle, it’s a worth hike. Over the previous few months, Disney+, Hulu, Peacock, Apple TV+, HBO Max, and even humble BritBox have raised their subscription charges. Asking prospects to shell out extra every month has been part of the streaming enterprise going again to the early days of Netflix, when it incrementally elevated costs on sure tiers on an virtually annual foundation, and since extra companies started popping as much as compete with the service previously 5 or 6 years, they’ve been predictable additions to your streaming payments, some notable exceptions apart.
For example their ubiquity, we’ve rounded up as many as we might beneath — specializing in the main streamers’ so-called “normal” paid month-to-month subscriptions with and with out adverts. For ease of comparability, we omitted bundles and tiers like Netflix “Premium” and Hulu + Reside TV, in addition to any companies which haven’t been round for no less than two years or haven’t had some form of worth enhance. We’ll replace this story with extra companies, too — and with the inevitable new worth hikes after they roll out in 1 / 4 or two.
A couple of insights we seen as we browsed the numbers:
➼ The costs for plans at Netflix, Disney+, Apple TV+, and Peacock have greater than doubled since their respective launches.
➼ Hulu’s ad-supported fee truly dropped at one level — very a lot an anomaly.
➼ Since launching in 2019, The Criterion Channel has by no means raised its costs.
Present month-to-month charges labeled in blue.
• 2011: Launched at $8
• 2014: $9
• 2015: $10
• 2017: $11
• 2019: $13
• 2020: $14
• 2022: $15.50
• 2025: $18
• 2022: Launched at $7
• 2025: $8
Since launch, Netflix has dramatically expanded its authentic and licensed programming, expanded to new international markets, and launched stay sports activities and video video games to their service, so past inflation, it’s had overhead to account for over time. Customers might marvel why the ad-supported worth launched in 2022 was decrease than what ad-free customers had been paying for Netflix in 2011; that’s as a result of Netflix reasoned that it might make extra income per consumer on the ad-supported plan even when it was lower than half the price of the usual ad-free plan, and priced it accordingly. Plus, because it additionally began cracking down on password sharing, it needed to verify people unwilling to lastly pay for their very own full-price account had an reasonably priced various to think about earlier than strolling away fully.
• 2015: Launched at $12
• 2021: $13
• 2022: $15
• 2023: $18
• 2024: $19
• 2010: Launched at $8
• 2019: $6
• 2021: $7
• 2023: $8
• 2024: $10
• 2025: $12
Hulu’s 2019 adjustment to its ad-supported plan was a uncommon worth drop — on the time a hedge towards customers rebelling that the price of its stay TV service can be going up. Extra not too long ago, the $4 hike between 2022 and 2024 has been designed to immediate customers to modify to the Disney Bundle, which affords each Hulu and Disney+ at a deep low cost.
• 2019: Launched at $7
• 2021: $8
• 2022: $11
• 2023: $14
• 2024: $16
• 2025: $19
• 2022: Launched at $8
• 2024: $10
• 2025: $12
Like different companies that launched the heyday of the early streaming wars, Disney+ was priced to maneuver — a guess that $7 monthly was a pleasant carrot for households and older followers of Star Wars and Marvel alike. 5 years, one pandemic, an extended Hollywood strike season, and two Bobs later, that $7 appears quaint by comparability. As for the comparatively big hikes to the price of the ad-free plan, chalk that as much as a the identical fascinated about the aforementioned Disney bundle, plus the industry-wide push to get individuals to look at adverts once more.
• 2020: Launched at $15
• 2023: $16
• 2024: $17
• 2025: $18.50
• 2021: Launched at $10
• 2025: $11
HBO Max/Max/HBO Max’s pricing has gone up incrementally in comparison with its rivals partially as a result of began out the next worth level than some other post-Netflix streamer, because of the HBO of all of it. However in that very same time, Warner Bros. Discovery and CEO David Zaslav have grow to be recognized for axing content material throughout the service, from traditional HBO reveals to Sesame Road. Will the departure of Discovery content material (as soon as WBD’s breakup and/or sale is finalized) drop the value? Don’t maintain your breath.
• 2016: Launched at $9
• 2024: $12
• 2024: Launched at $9
Prime Video doesn’t name its “ad-free” choice right here one other stand-alone plan, however prospects will pay a further $3 monthly to take away adverts. In any other case, strikingly, Prime Video’s fee remained the identical till it started rolling adverts onto its platform. After all, many people haven’t even clocked how secure the bottom fee for Prime Video has remained as a result of the commonest means they get Prime Video is thru Amazon’s a lot broader (and considerably pricier) Prime subscription service, which affords all the pieces from “free” package deal supply to reductions on gasoline.
• 2021: Launched at $10
• 2023: $12
• 2024: $13
• 2021: Launched at $5
• 2023: $6
• 2023: $8
With its 2023 hike, Paramount+ additionally added Showtime to its ad-free plan and did away with Showtime’s standalone streaming service. On the intense aspect, it hasn’t added a particular surcharge for Taylor Sheridan collection — but.
• 2020: Launched at $10
• 2023: $12
• 2024: $14
• 2025: $17
• 2021: Launched at $5
• 2023: $6
• 2024: $8
• 2025: $11
At one level, Peacock was actually giving itself away at no cost — form of, anyway. That’s not the case after all, but it surely’s one other streamer, like Disney+ and Apple TV+, that realized from the Covid period that it couldn’t underprice its choices ceaselessly. What’s extra: The NBA is coming to Peacock, wrested away from David Zaslav within the final rights negotiation for an annual invoice of $2.45 billion. Now each of Peacock’s normal plans value greater than Netflix’s. Plus, John Tesh wasn’t going to let NBC and Peacock use “Roundball Rock” at no cost. Anyone needed to pay up.
• 2019: Launched at $5
• 2022: $7
• 2023: $10
• 2025: $13
A service with no strong licensed library that focuses totally on originals wouldn’t have been interesting for $13 a month in 2019, however to be sincere, it’s not too shabby in 2025. Apple has established itself with sufficient hits like Severance and The Morning Present and Ted Lasso to make the value level work, and even really feel like a modest worth in comparison with different main gamers like HBO Max or Peacock.
• 2020: Launched at $9
• 2024: $10
• 2023: Launched at $5
• 2024: $7
You’re not simply getting AMC’s packages and stay feed with this service; the streamer additionally bundles in content material from horror-rific Shudder plus indie films from Sundance and IFC, together with a pattern of stuff from sister streamer Acorn TV (see beneath.) If the ad-free tier nonetheless appears a bit costly, that’s partially as a result of cable operators would freak if AMC supplied it too cheaply.
Present month-to-month charges labeled in blue.
• 2016: Launched at $6
• 2023: $7
• 2017: Launched at $7
• 2019: $8
• 2019: Launched at $10
• 2024: $11
• 2023: Launched at $6
• 2017: Launched at $7
• 2023: $9
• 2025: $11
• 2023: Launched at $6
• 2024: $7
• 2022: Launched at $9
• 2023: $10
• 2024: $11
• 2013: Launched at $5
• 2022: $7
• 2025: $9
See All