After the Nice Designer Reshuffle of 2025, a brand new batch of artistic administrators set about placing their visions in place — after all with debut collections in Milan and Paris but in addition with recent campaigns launched this week. And folk, the adverts are enjoyable as soon as extra.
Photograph: Juergen Teller
Bottega, now beneath the path of Louise Trotter, launched images that mix New Age glamour with old-world mystique. Her new assortment, stuffed with feathered coats, studded chunky heels, and the model’s basic Intrecciato luggage, was shot in opposition to the backdrop of Venice, making a through-line between custom and innovation. And Jonathan Anderson, who continues to be the designer behind his eponymous label however maybe now has extra room to actually go there due to his new Dior pedigree, despatched out photos that obtained a chuckle out of me: pictures of Tim Blanks and Kylie Minogue wearing taxi-cab-laden clothes or carrying pitchforks, alongside images of shimmering silver shells and big nautical totes splashed with the phrase PORN on the facet. All of it appears like stuff your fabulous but zany aunt residing in a coastal city may hoard.
Clockwise from left: Photograph: Courtesy of JW AndersonPhotograph: Courtesy of JW AndersonPhotograph: Courtesy of JW Anderson
From prime: Photograph: Courtesy of JW AndersonPhotograph: Courtesy of JW AndersonPhotograph: Courtesy of JW Anderson
Over at Moncler, Juergen Teller (busy week for him) each shot and starred in campaigns celebrating the model’s collaboration with Rick Owens. The images characteristic Teller, Owens, and their respective companions, Dovile Drizyte and Michèle Lamy, all kissing each other. Everybody concerned takes a flip smooching in a marketing campaign the model says is for “elevating love, ardour, and human connection.” It’s each unexpectedly cheeky and extremely basic for the creatives concerned. Prada additionally went playful this week for its marketing campaign — all images of images (whew) held within the palms of an omniscient viewer.
Lastly, for Guess, a collection of billboards impressed by Y2K (when the model was nonetheless supreme) has taken over Los Angeles. The marketing campaign options L.A. “It” ladies consuming lollipops and staring coolly forward, alongside ambivalent phrases like “what do I need? idk … Guess” and “when u say ‘’ do u know , or do u actually imply ‘you Guess,’” all shot on iPhone 5c’s (initially launched in 2013) for a grainy classic really feel. It’s virtually evocative sufficient to make me neglect concerning the AI advert the model allegedly ran in Vogue final 12 months.
Trend campaigns are presupposed to be wells of inspiration, however in recent times it has appeared like a celeb picture shoot (i.e., a cop-out) was sufficient to represent a job effectively executed. Bravi to the artistic groups bringing ingenuity again to trend. Lord is aware of, this bleak second wants it.
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